Leading the design of Signals required balancing multiple stakeholders, evolving requirements, and the realities of implementation within an existing CMS ecosystem. Throughout testing, I facilitated feedback sessions with internal teams to understand how the configuration experience would impact day-to-day workflows. Early iterations focused heavily on giving users granular control over ad card placement and rules, but testing revealed that the complexity of these controls could introduce friction during setup and increase the likelihood of configuration errors. This insight helped guide several refinements to the settings experience and reinforced the importance of prioritizing clarity and usability for internal users.

During later testing phases, we reached a critical moment where the team determined that the original configurable placement system would introduce too much operational complexity. Although I had invested significant design effort into the settings interface, I worked with product leadership to pivot toward a simplified model that used a small set of predefined ad card locations instead. This shift allowed us to maintain the core value of Signals—behavior-driven inventory promotion—while ensuring the feature could launch reliably and scale across dealership websites. By adapting the design and focusing on a pragmatic solution, we were able to deliver a stable and effective product while setting a foundation for future iteration.